Our endeavor is to support the unknown craftsperson – and that means helping him creating better, market better, interact with today’s consumer and building his own brand and business . Also importantly bringing in dignity, confidence and pride in their work.
A key challenge is for the younger generation of artisans to continue age old traditions and preserve our cultural heritage and this can happen only if they are able to earn sustainably.
At a more macro level, our vision is to create the world that celebrates the pleasure of handmade crafts in our homes and daily lives.
We believe that working with our hands is an inherent instinct that stems from an ancient urge to express our individuality and create beauty – our ancestors decorated their caves for the joy of it. And steeped as we are in a world of mass-produced toys, automated responses and instant gratification, we view handcrafting as a means to slow down, de-stress, find satisfaction in the simple pleasures and lead more creative, contented and fulfilling lives.
So a key focus area for us is also to bring handmade to urban audiences and especially encourage people to actually work with their hands- fueling creativity and leading a more stress free life.
At A Hundred Hands, we are driven by the four I’s:
Innovate: Evolve and reinvent products, designs, mediums and experiences
Interact: Participate! Encourage young people to develop a love of working with their hands and older ones to develop or reignite a hobby.
Inform: Build sensitivity and appreciation not only for the end result of handmade work but also the process and effort involved.
Include: Transcend social and economic barriers to build a community of artists and like-minded individuals.