About ABCD (The Second Life)
ABCD was established in the year 2011, with initial knowledge and passion for sustainable design.The second life is an idea that is inspired from the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. The Second Life is an outcome of a conscious need to find sustainable business solutions.
A case study, designing & developing sustainable ‘alternates’ to various needs of a product based business. With sustainability and eco-friendly principles as primary guidelines, The Second Life (ABCD) has managed to create an array of products including block printed newspaper gift wrappers, stationery and accessories.